Key Elements for Sucessful Winery E-Commerce Strategy

I'm delighted to announce Practical Winery & Vineyard has published my article, "Key elements for successful winery e-commerce strategy" in their September/October 2009 edition. The journal doesn't put much of their content online, so for those who don't subscribe, get a subscription. They publish lots of interesting wine related content. But for the rest of us, you can read my article here.